Our Philosophy
This web site is primarily dedicated to the products we sell and the nutritional quality and safety of their composition. We are a products driven company. What motivates us in our product development however is a deep awareness of the societal and environmental consequences of our business practices, particularly as relate to ingredient purchasing practices.
The worldwide pet industry is much larger than most people realize. Literally millions of tons of agricultural products are purchased and processed annually by pet food producers. These purchasing practices can have far reaching effects. We at Proformance are continually reevaluating our ingredient choices to avoid contributing to business practices we don’t want to support. We do not want to complete with humans for food. We do not want to pressure environmental systems that are already under stress. This, along with the products themselves, is what we stand for.
Our mission is to create the best possible nutrition for dogs and cats at a competitive price and to do so in an environmentally and socially responsible manner.
Proformance is a family owned pet food company. We live in a rural area where we recreate outside all we can while keeping our business thriving. We love the outdoors and we love our pets. It is a lucky circumstance that allows us to create a full line of super premium natural products that are among the best in the world while keeping our environmental footprint small. Thank you for your business!
